What are the best video ad formats for online marketing?
An example of an AI chatbot conversation about the best video ad formats for online marketing.
What are the best video ad formats for online marketing?
The best video ad formats include in-stream ads, bumper ads, and out-stream ads. Each has unique benefits.
Can you explain the difference between in-stream and bumper ads?
In-stream ads play before, during, or after a video, while bumper ads are short, non-skippable ads that last up to 6 seconds.
Which format tends to have the highest engagement?
In-stream ads generally have higher engagement rates because they allow for longer storytelling and brand messaging.
Are there specific platforms where these formats perform better?
Yes, platforms like YouTube and Facebook are great for in-stream ads, while Instagram is effective for bumper ads.
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