What is brand advocacy and why is it important?

What is brand advocacy and why is it important?

Brand advocacy refers to the support and promotion of a brand by its customers. It's important because advocates can influence others' purchasing decisions and enhance brand loyalty.

How can a company encourage brand advocacy?

Companies can encourage brand advocacy by providing excellent customer service, engaging with customers on social media, and creating loyalty programs.

What are some examples of successful brand advocacy?

Successful examples include Apple fans promoting their products, or Nike's community of athletes sharing their experiences.

How does brand advocacy differ from brand loyalty?

Brand loyalty is about customers consistently choosing a brand, while brand advocacy involves actively promoting it to others.

Can brand advocacy be measured?

Yes, brand advocacy can be measured through metrics like Net Promoter Score (NPS), social media mentions, and referral rates.