What are some effective brand audit case studies?

What are some effective brand audit case studies?

Here are a few notable brand audit case studies: 1. Coca-Cola's rebranding efforts in the 1980s. 2. Airbnb's brand repositioning after initial struggles. 3. Apple's brand evolution post-2000. Would you like details on any specific case?

Can you tell me more about Coca-Cola's rebranding efforts?

Coca-Cola's rebranding in the 1980s included the introduction of 'New Coke,' which aimed to compete with Pepsi. However, it faced backlash, leading to the return of the original formula as 'Coca-Cola Classic.' This case highlights the importance of consumer feedback in brand strategy.

What lessons can brands learn from these audits?

Brands can learn the importance of understanding consumer perception, the value of adaptability, and the need for consistent messaging. Regular audits help identify strengths and weaknesses in brand strategy.

Are there any recent examples of brand audits?

Yes, recent examples include Nike's response to social issues and how it reshaped its brand messaging, and Facebook's rebranding to Meta to reflect its focus on the metaverse.