What are some examples of brand guidelines?
Brand guidelines are essential for maintaining consistency in branding. Examples include logos, color palettes, typography, and tone of voice.
Can you give me a specific example of a brand's guidelines?
Sure! For instance, Coca-Cola's brand guidelines specify their iconic red color, the Spencerian script for their logo, and guidelines for imagery and messaging.
How do I create my own brand guidelines?
Start by defining your brand's mission, values, and target audience. Then, outline visual elements like logos, colors, and fonts, along with tone and style for communication.
What should I avoid in brand guidelines?
Avoid being too restrictive; guidelines should allow for creativity. Also, steer clear of vague language that can lead to misinterpretation.
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