What is the difference between brand identity and brand image?
An example of an AI chatbot conversation about brand identity vs brand image.
What is the difference between brand identity and brand image?
Brand identity is how a company wants to be perceived, while brand image is how it is actually perceived by the public.
Can you give me examples of each?
Sure! Brand identity includes logos, colors, and messaging, while brand image is shaped by customer experiences and reviews.
How can a company improve its brand image?
A company can improve its brand image by enhancing customer service, engaging on social media, and addressing negative feedback.
Is brand identity more important than brand image?
Both are important; brand identity sets the tone, but brand image reflects reality. They should align for success.
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