What is the difference between brand vision and mission?

What is the difference between brand vision and mission?

Brand vision is the long-term goal of what a brand aspires to achieve, while the mission defines its purpose and primary objectives.

Can you give me an example of a brand's vision and mission?

Sure! For example, Nike's vision is "to bring inspiration and innovation to every athlete in the world," while their mission is "to do everything possible to expand human potential."

Why is it important to have both a vision and a mission?

Having both a vision and a mission helps align a company's strategy and culture, guiding decision-making and inspiring employees.

How often should a brand revisit its vision and mission?

Brands should revisit their vision and mission regularly, ideally every few years, to ensure they remain relevant and aligned with market changes.