What are some notable branding failures and the lessons we can learn from them?
An example of an AI chatbot conversation about branding failures and the lessons learned from them.
What are some notable branding failures and the lessons we can learn from them?
Some notable branding failures include the New Coke launch in 1985, which faced backlash for changing the original formula. The lesson here is to understand your audience's attachment to your brand.
Can you give me another example?
Sure! Gap's logo change in 2010 was met with public outcry, leading them to revert to the old logo. This teaches the importance of involving customers in branding decisions.
What about a recent example?
A recent example is the Peloton ad controversy in 2019, which was criticized for being tone-deaf. The lesson is to ensure your messaging aligns with your audience's values.
How can companies avoid these branding mistakes?
Companies can avoid branding mistakes by conducting thorough market research, engaging with their audience, and being adaptable to feedback.
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