What should I include in my branding guidelines?
Your branding guidelines should include your logo usage, color palette, typography, imagery style, and tone of voice.
Can you explain why each of these elements is important?
Sure! The logo ensures brand recognition, the color palette conveys emotions, typography affects readability, imagery sets the mood, and tone of voice reflects your brand's personality.
How do I choose the right colors for my brand?
Consider your target audience, the emotions you want to evoke, and the industry standards. Tools like color theory can help!
What format should I use for my branding guidelines document?
A PDF format is commonly used for branding guidelines as it preserves the layout and design across different devices.
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