What is the difference between branding and rebranding?

What is the difference between branding and rebranding?

Branding refers to the process of creating a unique identity for a product or company, while rebranding involves changing that identity.

Can you give me examples of when a company might need to rebrand?

Sure! Companies might rebrand after a merger, to update their image, or if their target audience changes.

What are the risks associated with rebranding?

Rebranding can confuse existing customers, dilute brand equity, and may not resonate with the new target audience.

How can a company effectively manage a rebranding process?

Effective rebranding involves thorough market research, clear communication with stakeholders, and a well-planned rollout strategy.

What are some successful examples of rebranding?

Some successful rebranding examples include Apple, which shifted from computers to a lifestyle brand, and Old Spice, which revamped its image to attract a younger audience.