What are some examples of brands that failed at narrative marketing?
Some notable examples include Pepsi with its Kendall Jenner ad and Gap's 'Dress Normal' campaign.
What went wrong with the Pepsi ad?
The ad was criticized for trivializing social justice movements, leading to backlash and a public apology.
How about Gap's 'Dress Normal' campaign?
Gap's campaign was seen as vague and disconnected from their brand identity, failing to resonate with consumers.
What can brands learn from these failures?
Brands should ensure their narratives align with their values and resonate authentically with their audience.
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