How should I budget for advertising my app?
To budget effectively, consider your overall marketing goals, target audience, and the platforms you'll use for ads.
What percentage of my revenue should I allocate to ads?
A common guideline is to allocate 10-20% of your projected revenue for advertising, but it can vary based on your goals.
What are some effective advertising platforms for apps?
Popular platforms include Facebook Ads, Google Ads, and Instagram. Each has unique targeting options.
How can I measure the success of my ad campaigns?
Track metrics like Cost Per Install (CPI), Return on Ad Spend (ROAS), and user engagement to evaluate success.
Any tips for optimizing my ad budget?
Test different ad creatives, target specific demographics, and analyze performance data to optimize your budget.
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