How can I effectively budget for online advertising?
An example of an AI chatbot conversation about budgeting for online advertising.
How can I effectively budget for online advertising?
To budget effectively, start by defining your advertising goals and target audience. How much are you willing to spend?
I want to increase brand awareness, and I can allocate $1,000 per month.
Great! You can divide that budget across different platforms like Google Ads, Facebook, and Instagram. Have you considered which platforms to use?
I was thinking of using Facebook and Google Ads. How should I split the budget?
A common approach is to allocate 60% to Google Ads for search intent and 40% to Facebook for engagement. Does that sound good?
Yes, that makes sense! What metrics should I track to measure success?
Track metrics like click-through rates, conversion rates, and return on ad spend. This will help you optimize your campaigns.
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