How do I start building a brand identity for my business?

How do I start building a brand identity for my business?

Building a brand identity starts with defining your brand's mission, values, and target audience. What type of business do you have?

I have a small bakery. I want to attract more customers.

Great! For a bakery, consider your unique selling points, like organic ingredients or special recipes. Have you thought about your brand's visual elements, like a logo or color scheme?

Not yet. What should I focus on for the logo?

Your logo should reflect the essence of your bakery. Think about colors that evoke warmth and sweetness, and consider incorporating elements like a cupcake or a whisk. Do you have any specific ideas in mind?

I like the idea of a cupcake in the logo. Any tips on color choices?

For a bakery, pastel colors like pink, mint green, or soft yellow can create a welcoming vibe. You might also want to consider using a contrasting color for the cupcake to make it pop!