What is bundle pricing and how does it work?
An example of an AI chatbot conversation about bundle pricing strategies.
What is bundle pricing and how does it work?
Bundle pricing is a strategy where multiple products or services are sold together at a lower price than if purchased separately.
Can you give me an example of bundle pricing in action?
Sure! A common example is fast food restaurants offering a meal deal that includes a burger, fries, and a drink for a lower price than buying each item individually.
What are the benefits of using bundle pricing?
Bundle pricing can increase sales volume, enhance customer satisfaction, and encourage customers to try new products.
Are there any downsides to bundle pricing?
Yes, it can lead to perceived loss of value if customers feel they are paying for items they don't want or need.
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