What are some effective CAC analysis tools?
There are several effective tools for Customer Acquisition Cost (CAC) analysis, such as HubSpot, Google Analytics, and Mixpanel. These tools help track marketing expenses and customer data.
How do I calculate CAC using these tools?
To calculate CAC, divide your total marketing expenses by the number of new customers acquired in a specific period. Most tools provide reports to help with this.
Can you recommend a tool for startups?
For startups, I recommend using HubSpot because it offers a free tier and is user-friendly for tracking CAC.
What metrics should I consider alongside CAC?
Alongside CAC, consider metrics like Customer Lifetime Value (CLV), churn rate, and conversion rates to get a comprehensive view of your marketing effectiveness.
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