Can you explain what CAC is and provide some examples of how to calculate it?
CAC stands for Customer Acquisition Cost. It's the total cost of acquiring a new customer. To calculate it, you can use the formula: CAC = Total Marketing Expenses / Number of New Customers Acquired.
Can you give me a specific example using numbers?
Sure! If a company spends $10,000 on marketing in a month and acquires 100 new customers, the CAC would be $10,000 / 100 = $100.
What if the marketing expenses were $15,000 and they acquired 150 customers?
In that case, the CAC would be $15,000 / 150 = $100. So, the CAC remains the same even with different expenses and customer numbers.
Are there any other factors to consider when calculating CAC?
Yes, it's important to consider the time frame of your marketing efforts and any additional costs like sales team expenses or software tools.
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