What are the key metrics to track for a marketing campaign?
An example of an AI chatbot conversation about campaign metrics and their importance.
What are the key metrics to track for a marketing campaign?
The key metrics include ROI, conversion rate, click-through rate, and customer acquisition cost.
How do I calculate ROI for my campaign?
ROI is calculated by subtracting the cost of the campaign from the revenue generated, then dividing by the cost.
What is a good conversion rate to aim for?
A good conversion rate typically ranges from 2% to 5%, but it can vary by industry.
Can you explain what customer acquisition cost is?
Customer acquisition cost is the total cost of acquiring a new customer, including marketing and sales expenses.
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