What are the key metrics to measure the success of a marketing campaign?
The key metrics include ROI, conversion rate, customer acquisition cost, and engagement rate.
How do I calculate ROI for my campaign?
ROI is calculated by subtracting the cost of the campaign from the revenue generated, then dividing by the cost.
What is a good conversion rate for online campaigns?
A good conversion rate typically ranges from 2% to 5%, but it can vary by industry.
Can you explain customer acquisition cost?
Customer acquisition cost is the total cost of acquiring a new customer, including marketing and sales expenses.
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