What are the latest trends in cart abandonment?
Cart abandonment rates have been fluctuating, with recent studies showing an average of 69.57% across various industries.
What factors contribute to cart abandonment?
Common factors include unexpected shipping costs, complicated checkout processes, and lack of payment options.
How can businesses reduce cart abandonment?
Businesses can reduce cart abandonment by simplifying the checkout process, offering free shipping, and sending reminder emails.
Are there specific industries with higher cart abandonment rates?
Yes, industries like travel and e-commerce often experience higher cart abandonment rates due to complex pricing and decision-making.
What tools can help analyze cart abandonment?
Tools like Google Analytics, Hotjar, and cart recovery software can help analyze and address cart abandonment issues.
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