What are some case studies on biometric marketing?
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What are some case studies on biometric marketing?
Biometric marketing uses data from biometric sensors to understand consumer behavior. One notable case study is from a retail store that used facial recognition to analyze customer emotions and adjust in-store displays accordingly.
How did the retail store measure customer emotions?
They installed cameras that captured facial expressions and used AI algorithms to interpret these emotions in real-time.
What were the results of this case study?
The store reported a 20% increase in sales after implementing changes based on the emotional data collected.
Are there any ethical concerns with biometric marketing?
Yes, there are concerns about privacy and consent, as consumers may not be aware that their biometric data is being collected.
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