What are some notable case studies in advertising ethics?

What are some notable case studies in advertising ethics?

One notable case study is the Dove 'Real Beauty' campaign, which aimed to challenge beauty stereotypes but faced criticism for its execution.

Can you explain why the Dove campaign was controversial?

The controversy stemmed from accusations of hypocrisy, as some critics argued that the campaign still promoted unrealistic beauty standards.

Are there any other examples of ethical dilemmas in advertising?

Yes, another example is the Pepsi ad featuring Kendall Jenner, which was criticized for trivializing social justice movements.

What can advertisers learn from these case studies?

Advertisers can learn the importance of authenticity, sensitivity to social issues, and the need for thorough audience research.