What are some interesting case studies in consumer behavior?

What are some interesting case studies in consumer behavior?

There are several fascinating case studies! For instance, the Coca-Cola and Pepsi challenge showed how brand perception influences consumer choices.

Can you tell me more about the Coca-Cola and Pepsi challenge?

Sure! The challenge involved blind taste tests where consumers often preferred the taste of Pepsi, yet Coca-Cola maintained a stronger brand loyalty.

What factors contribute to brand loyalty in consumers?

Factors include emotional connection, perceived quality, customer service, and consistent brand messaging.

Are there any recent trends in consumer behavior?

Yes, recent trends include a shift towards sustainability, increased online shopping, and a focus on personalized experiences.