What are some successful case studies in corporate fundraising?

What are some successful case studies in corporate fundraising?

There are several notable case studies in corporate fundraising. For instance, the 'Ice Bucket Challenge' by ALS Association raised over $115 million in just a few months. Another example is the 'Red Nose Day' campaign by Comic Relief, which has raised over $1 billion since its inception.

What strategies did they use to engage donors?

Both campaigns utilized social media effectively to spread awareness and encourage participation. They also created a sense of community and urgency, which motivated people to donate.

Can you give me more details about the Ice Bucket Challenge?

Sure! The Ice Bucket Challenge encouraged participants to dump a bucket of ice water over their heads and challenge others to do the same, all while donating to ALS research. It went viral, with celebrities and influencers participating, which significantly boosted donations.

What lessons can other organizations learn from these case studies?

Organizations can learn the importance of leveraging social media, creating engaging content, and fostering a sense of community to drive fundraising efforts.