What are some effective case studies in cross-platform storytelling?
One notable case study is the "Transmedia Storytelling" project by the BBC, which engaged audiences across TV, radio, and online.
Can you give me another example?
Sure! The "Star Wars" franchise is a great example, utilizing films, books, games, and comics to expand its universe.
What makes these case studies successful?
They successfully engage audiences by creating immersive experiences that allow fans to interact with the story across multiple platforms.
How can I apply these strategies to my own storytelling?
You can start by identifying your core story and then explore different mediums to tell it, ensuring each platform adds unique value.
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