What are some effective case studies in digital lobbying?
One notable case study is the 2016 campaign by the American Civil Liberties Union (ACLU) which used social media to mobilize support against government surveillance.
How did they measure the success of their campaign?
The ACLU measured success through increased engagement on social media, a rise in membership, and significant media coverage.
Can you give another example?
Sure! The 'Stop SOPA' campaign in 2012 effectively used online petitions and social media to rally public opposition against internet censorship.
What tools did they use for their digital lobbying efforts?
They utilized platforms like Change.org for petitions, Twitter for real-time updates, and Facebook for community engagement.
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