What are some effective case studies in game advertising?

What are some effective case studies in game advertising?

One notable case study is the collaboration between Nike and the game "Fortnite," where they launched a virtual sneaker line.

How did that campaign perform?

The campaign saw a significant increase in brand engagement, with millions of players participating and sharing their virtual outfits.

Are there other examples of successful game advertising?

Yes, another example is the integration of the "Stranger Things" theme in the game "Call of Duty," which attracted a lot of attention.

What metrics are used to measure success in these campaigns?

Common metrics include engagement rates, brand recall, sales conversions, and social media mentions.