What are some effective case studies in market research?

What are some effective case studies in market research?

There are several notable case studies in market research. For instance, Coca-Cola's 'New Coke' launch in the 1980s is a classic example. They conducted extensive taste tests but failed to consider brand loyalty.

Can you tell me more about the Coca-Cola case?

Sure! Coca-Cola introduced 'New Coke' in 1985 after taste tests showed preference for a sweeter formula. However, they underestimated the emotional connection consumers had with the original formula, leading to a backlash.

What lessons can be learned from that case?

The key lessons include the importance of understanding brand loyalty and emotional connections, not just consumer preferences. It's crucial to balance quantitative data with qualitative insights.

Are there other examples of market research failures?

Yes, another example is the launch of Microsoft's Windows Vista. Despite extensive testing, user feedback highlighted issues with compatibility and performance, leading to a poor reception.