What are some effective case studies in nonprofit branding?
One notable case study is the 'Ice Bucket Challenge' by ALS Association, which raised over $115 million.
What strategies did they use to engage the audience?
They leveraged social media, encouraged participation through challenges, and created a sense of community.
Can you give another example?
Sure! The 'Red Nose Day' campaign by Comic Relief successfully combined entertainment with fundraising.
What made the Red Nose Day campaign successful?
It featured celebrity endorsements, engaging content, and a clear call to action, making it relatable and fun.
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