What are some effective case studies in organizational change?
An example of an AI chatbot conversation about case studies in organizational change.
What are some effective case studies in organizational change?
One notable case study is the transformation of IBM in the early 1990s, where they shifted from hardware to services.
What strategies did IBM use during their transformation?
IBM focused on restructuring its business model, investing in employee training, and enhancing customer relationships.
Can you give another example of a successful organizational change?
Sure! The turnaround of Starbucks in the late 2000s involved improving customer experience and innovating their product offerings.
What challenges did Starbucks face during this change?
Starbucks faced challenges like maintaining brand identity, managing employee morale, and adapting to changing consumer preferences.
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