What are some effective case studies in remarketing?
One notable case study is from a leading e-commerce brand that used remarketing to increase conversions by 30%.
How did they implement their remarketing strategy?
They utilized targeted ads on social media and Google Display Network, focusing on users who had previously visited their site.
What metrics did they track to measure success?
They tracked metrics like click-through rates, conversion rates, and return on ad spend to evaluate the effectiveness.
Can you share another example?
Sure! A travel agency used remarketing to re-engage users who abandoned their booking process, resulting in a 25% increase in completed bookings.
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