What are some effective case studies in market segmentation?

What are some effective case studies in market segmentation?

One notable case study is Coca-Cola's segmentation strategy, where they targeted different demographics with tailored products.

Can you give me another example?

Sure! Nike uses psychographic segmentation to target athletes and fitness enthusiasts with personalized marketing.

What methods do companies use for segmentation?

Companies often use demographic, geographic, psychographic, and behavioral segmentation methods to identify their target markets.

How can small businesses apply these strategies?

Small businesses can analyze their customer data to identify segments and tailor their marketing efforts to meet specific needs.