What are some effective case studies in sponsor activation?

What are some effective case studies in sponsor activation?

There are several notable case studies in sponsor activation. For instance, the partnership between Red Bull and extreme sports events has successfully engaged audiences.

Can you give me more details about the Red Bull case study?

Sure! Red Bull's sponsorship of events like the Red Bull Cliff Diving World Series not only showcases extreme sports but also aligns with their brand image, creating a strong emotional connection with their audience.

What metrics did they use to measure success?

They typically measure success through brand awareness, social media engagement, and event attendance, which all saw significant increases.

Are there other industries that have successfully activated sponsors?

Yes, the tech industry, particularly companies like Intel, has also seen success in sponsor activation through esports and gaming events.