What are some effective case studies in sustainability communication?

What are some effective case studies in sustainability communication?

There are several impactful case studies in sustainability communication. For instance, the 'Keep America Beautiful' campaign effectively raised awareness about littering and environmental conservation.

Can you tell me more about that campaign?

Sure! Launched in 1953, the campaign featured the iconic 'Crying Indian' ad, which highlighted the impact of pollution on nature and encouraged people to take action.

What other examples are there?

Another notable example is the 'Greenpeace' campaigns, which use powerful imagery and storytelling to engage the public on issues like climate change and ocean conservation.

How do these campaigns measure their success?

Success is often measured through public engagement metrics, such as social media reach, participation in events, and changes in public behavior or policy.