What are some effective case studies in transmedia marketing?
An example of an AI chatbot conversation about case studies in transmedia marketing.
What are some effective case studies in transmedia marketing?
One notable case study is the "The Dark Knight" campaign, which used various media platforms to engage audiences.
Can you explain how they integrated different media?
Sure! They used viral marketing, interactive websites, and social media to create a cohesive narrative across platforms.
What was the impact of this campaign?
The campaign generated significant buzz, leading to a record-breaking box office and a strong fan community.
Are there other examples of successful transmedia marketing?
Yes, another example is the "Halo" franchise, which expanded its story through games, books, and web series.
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