What are some interesting case studies of alternative data?

What are some interesting case studies of alternative data?

Alternative data refers to non-traditional data sources used to gain insights, often in finance and analytics. One notable case study is how hedge funds use satellite imagery to track retail foot traffic, allowing them to predict sales trends before earnings reports are released.

Can you give me another example?

Sure! Another example is how credit card transaction data is used by companies to analyze consumer spending patterns. This data helps businesses make informed decisions about inventory and marketing strategies.

What industries benefit the most from alternative data?

Industries like finance, retail, and real estate benefit significantly from alternative data. In finance, it helps in investment decisions; in retail, it aids in understanding consumer behavior; and in real estate, it can provide insights into property values.

How do companies collect alternative data?

Companies collect alternative data through various means, including web scraping, partnerships with data providers, and utilizing IoT devices. They often analyze social media, satellite images, and transaction data to gather insights.