What are some case studies of AR in marketing?
Augmented Reality (AR) has been used creatively in marketing. For example, IKEA's app allows users to visualize furniture in their homes.
Can you give me more examples?
Sure! Another example is the Pepsi Max 'Unbelievable' campaign, which used AR to create a virtual bus shelter experience.
How effective are these AR campaigns?
AR campaigns can significantly boost engagement and brand awareness. For instance, the IKEA app saw a 30% increase in sales.
What industries benefit the most from AR marketing?
Retail, real estate, and tourism are among the top industries benefiting from AR marketing due to enhanced customer experiences.
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