What are some effective case studies of digital lobbying?
One notable case study is the 2016 campaign by the American Civil Liberties Union (ACLU) which used social media to mobilize support against government surveillance.
How did they measure the success of their campaign?
The ACLU measured success through increased engagement metrics, such as shares and comments, as well as a significant rise in donations and membership.
Can you give another example?
Sure! The #MeToo movement utilized digital lobbying effectively by raising awareness and mobilizing support through social media platforms.
What tools did they use for their digital lobbying efforts?
They primarily used social media platforms like Twitter and Facebook, along with online petitions and email campaigns to reach a wider audience.
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