What are some case studies of brands that failed on social media?

What are some case studies of brands that failed on social media?

Several brands have faced significant backlash on social media. For instance, Pepsi's 2017 ad featuring Kendall Jenner was criticized for trivializing social justice movements.

What did Pepsi do wrong in that campaign?

Pepsi was accused of co-opting social justice movements for commercial gain, which many found insensitive and tone-deaf.

Can you give another example?

Sure! In 2018, H&M faced backlash for an ad featuring a Black child wearing a hoodie that read 'Coolest Monkey in the Jungle,' which many deemed racist.

How did H&M respond to the criticism?

H&M issued an apology and removed the ad, stating they were deeply sorry for the offense caused and committed to learning from the incident.

What can brands learn from these failures?

Brands should prioritize sensitivity and authenticity in their messaging, ensuring they understand the cultural context before launching campaigns.