What are some notable case studies of failed marketing campaigns?
An example of an AI chatbot conversation about case studies of failed marketing campaigns.
What are some notable case studies of failed marketing campaigns?
Some notable case studies include the New Coke launch, Pepsi's Kendall Jenner ad, and Microsoft's Tay chatbot.
What went wrong with the New Coke campaign?
The New Coke campaign failed because it alienated loyal customers who preferred the original formula, leading to a backlash.
How did Pepsi's Kendall Jenner ad fail?
Pepsi's ad was criticized for trivializing social justice movements, which led to public outrage and a quick retraction.
What lessons can be learned from these failures?
Key lessons include understanding your audience, the importance of brand loyalty, and being sensitive to social issues.
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