What are some examples of incremental innovation in businesses?
An example of an AI chatbot conversation about case studies of incremental innovation.
What are some examples of incremental innovation in businesses?
Incremental innovation refers to small, gradual improvements made to existing products or services. For example, Apple regularly updates its iPhone with new features and enhancements, rather than launching entirely new products.
Can you give me more specific case studies?
Sure! One case study is Coca-Cola's introduction of smaller can sizes, which catered to changing consumer preferences for portion control.
What about in the tech industry?
In the tech industry, Microsoft’s regular updates to Windows OS, improving user experience and security, are a prime example of incremental innovation.
How does incremental innovation differ from disruptive innovation?
Incremental innovation focuses on gradual improvements, while disruptive innovation creates new markets and value networks, often displacing established products.
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