What are some legal issues in influencer marketing?
Influencer marketing can face several legal issues, including disclosure requirements, copyright infringement, and defamation.
Can you give me an example of a case involving disclosure requirements?
Sure! In 2017, the FTC fined several influencers for failing to disclose paid partnerships, highlighting the importance of transparency.
What about copyright issues? How do they arise?
Copyright issues can arise when influencers use copyrighted music or images without permission, leading to potential lawsuits.
Are there any recent cases I should know about?
Yes, there have been cases where brands faced backlash for not properly vetting influencers, resulting in legal action.
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