What are some effective case studies of interactive ads?

What are some effective case studies of interactive ads?

Interactive ads have gained popularity for engaging users. One notable case study is the "The Walking Dead" campaign by AMC, which used interactive video ads to immerse viewers in the storyline.

Can you tell me more about how that campaign worked?

Sure! The campaign featured interactive video ads where viewers could make choices for characters, influencing the storyline. This increased viewer engagement and drove higher traffic to the show's website.

What were the results of that campaign?

The campaign saw a significant increase in viewer engagement, with a 30% higher click-through rate compared to traditional ads, and it boosted social media discussions around the show.

Are there other examples of successful interactive ads?

Yes, another example is the "Pepsi Max" campaign, which used augmented reality in bus shelters to create surprising experiences for passersby, leading to viral sharing and increased brand awareness.