What are some case studies of market share analysis?

What are some case studies of market share analysis?

There are several notable case studies in market share analysis. For instance, the rise of Apple in the smartphone market showcases how innovation and branding can significantly impact market share.

Can you give me more details about Apple's case?

Sure! Apple's market share increased dramatically after the launch of the iPhone in 2007. Their focus on user experience, design, and a robust ecosystem helped them capture a significant portion of the market.

What about other industries? Any examples?

Yes, in the automotive industry, Tesla's entry disrupted traditional car manufacturers. Their focus on electric vehicles and technology has allowed them to gain a substantial market share.

How do companies typically analyze their market share?

Companies often use tools like SWOT analysis, competitor benchmarking, and market research surveys to analyze their market share and identify growth opportunities.