What are some case studies of multivariate testing?

What are some case studies of multivariate testing?

Multivariate testing involves testing multiple variables to determine which combination performs best. One notable case study is from a major e-commerce site that tested different layouts and product images. They found that a specific combination increased conversions by 30%.

Can you give me another example?

Sure! A travel booking website tested various headlines and call-to-action buttons. By analyzing user interactions, they discovered that a more personalized headline led to a 25% increase in bookings.

What tools are commonly used for multivariate testing?

Common tools include Google Optimize, Optimizely, and VWO. These platforms allow you to set up and analyze multivariate tests easily.

How do I start with multivariate testing?

Start by identifying key variables you want to test, set clear goals, and choose a testing tool. Then, create variations and analyze the results to find the best-performing combination.