What are some effective case studies of nonprofit marketing?

What are some effective case studies of nonprofit marketing?

There are several impactful case studies in nonprofit marketing. For instance, the ALS Ice Bucket Challenge raised over $115 million in just a few weeks through social media engagement.

What strategies did they use to engage people?

They leveraged social media by encouraging participants to share videos of themselves pouring ice water, which created a viral effect and increased visibility.

Can you give me another example?

Sure! The World Wildlife Fund (WWF) used a clever campaign called 'Earth Hour' where people turn off their lights for one hour to raise awareness about climate change.

What made the Earth Hour campaign successful?

The campaign was successful due to its simplicity, global participation, and the emotional appeal of uniting people for a common cause.