What are some successful case studies of rebranding?

What are some successful case studies of rebranding?

One notable case study is the rebranding of Apple in the late 1990s, which transformed it from a struggling company to a tech giant. They focused on innovative design and marketing.

Can you tell me more about the strategies they used?

Apple emphasized simplicity in design, user experience, and targeted marketing campaigns that resonated with consumers, like the 'Think Different' campaign.

What about other companies? Any examples?

Sure! Another example is Old Spice, which revamped its image through humorous advertising and social media engagement, appealing to a younger audience.

How did Old Spice measure the success of their rebranding?

They measured success through increased sales, social media engagement metrics, and brand perception studies, showing a significant positive shift.