What are some notable case studies of reputation failure?
Some notable case studies include the United Airlines incident in 2017 and the Pepsi-Kendall Jenner ad controversy.
Can you explain what happened with United Airlines?
In 2017, United Airlines forcibly removed a passenger from an overbooked flight, leading to widespread outrage and negative publicity.
What was the impact of that incident on their reputation?
The incident severely damaged United's reputation, resulting in a drop in stock prices and a loss of customer trust.
Are there any lessons learned from these failures?
Yes, companies should prioritize customer service and transparency to avoid similar reputation crises.
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