What are some successful case studies of in-app messaging?
In-app messaging has proven effective for many companies. For instance, Spotify uses it to promote new features, resulting in increased user engagement.
Can you give me another example?
Sure! Duolingo utilizes in-app messaging to remind users to practice, which has significantly boosted their daily active users.
What metrics do these companies track to measure success?
They typically track engagement rates, conversion rates, and user retention to assess the effectiveness of their in-app messaging.
How can I implement in-app messaging for my app?
Start by defining your goals, choose a messaging platform, and create targeted messages based on user behavior.
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