What are some successful case studies of social media fundraising?

What are some successful case studies of social media fundraising?

There are several inspiring case studies! One notable example is the ALS Ice Bucket Challenge, which raised over $115 million for ALS research in just a few months through viral social media engagement.

How did they manage to go viral?

The challenge encouraged participants to film themselves pouring ice water over their heads and then challenge others to do the same, creating a fun and shareable experience that spread rapidly across platforms.

What platforms were most effective for this campaign?

Facebook and Twitter were particularly effective, as they allowed users to easily share videos and tag friends, amplifying the reach of the campaign.

Can you give another example?

Sure! The #GivingTuesday campaign has also been successful, encouraging donations on the Tuesday after Thanksgiving, leveraging social media to promote charitable giving.

What strategies did they use for #GivingTuesday?

They utilized partnerships with influencers, engaging storytelling, and matching donations to motivate people to give and share their contributions on social media.