What are some effective case studies of visual identity?
There are several notable case studies in visual identity. For instance, the rebranding of Airbnb in 2014 focused on creating a sense of belonging, which significantly improved their brand perception.
Can you tell me more about the Airbnb case study?
Sure! Airbnb's rebranding included a new logo called the 'Bélo,' representing people, places, and love. This visual identity helped them connect emotionally with users.
What impact did this rebranding have on their business?
The rebranding led to a 30% increase in brand recognition and a significant boost in user engagement, contributing to their growth.
Are there other brands that have successfully rebranded?
Yes, brands like Dunkin' and Mastercard have also successfully rebranded, focusing on modernizing their visual identities to appeal to younger audiences.
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